As It Is have released the second single, “The Stigma (Boys Don’t Cry)” taken from their new album, The Great Depression, out August 10th via Fearless Records. Pre-order options are available now here.
Speaking of the track and the accompanying video, the band explains, “This song and video tackle toxic masculinity, and the long overdue need to rebel and speak out against outdated ideals that to this day continue to threaten individuality. The eponymous ‘stigma’ is that sense of blemish and shame so often associated with showing and expressing emotion, that causes too many to hide who they are. It is totally acceptable to show feeling; it is real and human to do so, and not something that should be arbitrarily gendered and hidden from view. In these increasingly disconnected times, where empathy is seemingly on a decline at many levels of everyday modern life, it is vital to stand up against such outdated tropes.”
Directors Josh Halling and Daniel Broadley (Our World Is Grey) further explain, “The message behind ‘The Stigma’ (Boys Don’t Cry)’ is one of equality, something that we are both massively behind. We wanted to blend both early 2000’s emo rock videos with modern cinematography. We had an amazing team of actors and supporting creatives with us on set who also shared our passion in bringing this concept to life. We hope you enjoy this video as much as we enjoyed creating it.”
As It Is will play the Vans Warped Tour all summer long from June 21 through Aug. 5. Full tour routing below. For tickets and more info, visit asitisofficial.com and vanswarpedtour.com
AS IT IS TOUR DATES
VANS WARPED TOUR 2018
Jun-28 AK-Chin Pavillion, Phoenix AZ
Jun-29 Downtown Las Vegas Events Center, Las Vegas NV
Jun-30 Usana Amphitheatre, Salt Lake City UT
Jul-1 Pepsi Center, Denver CO
Jul-3 Hollywood Casino Amphitheatre – St. Louis, Marlyand Heights MO
Jul-5 Providence Medical Center Amphitheatre, Bonner Springs KS
Jul-6 Starplex Pavilion, Dallas TX
Jul-7 AT&T Center, San Antonio TX
Jul-8 NRG Park – Main Street Lot, Houston TX
Jul-10 Tennessee State Fairgrounds, Nashville TN
Jul-12 Veterans United Home Loans Amphitheater, Virginia Beach VA
Jul-13 BB&T Pavilion, Camden NJ
Jul-14 PNC Bank Arts Center, Holmdel NJ
Jul-15 Xfinity Theatre, Hartford CT
Jul-16 Keybank Pavilion, Burgettstown PA
Jul-17 The Flats at Budweiser Stage, Toronto ON
Jul-18 Blossom Music Center, Cuyahoga Falls OH
Jul-19 Riverbend Music Center, Cincinnati OH
Jul-20 Meadow Brook Amphitheatre, Detroit MI
Jul-21 Hollywood Casino Amphitheater, Tinley Park IL
Jul-22 Canterbury Park, Shakopee MN
Jul-23 American Family Insurance Amphitheater, Milwaukee WI
Jul-24 Ruoff Home Mortgage Music Center, Noblesville IN
Jul-25 Darien Lake Pac, Darien Center NY
Jul-26 The Pavilion at Montage Mountain, Scranton PA
Jul-27 Xfinity Center, Mansfield MA
Jul-28 Northwell Health at Jones Beach Amphitheatre, Wantagh NY
Jul-29 Merriweather Post Pavilion, Columbia MD
Jul-30 PNC Music Pavilion Charlotte, Charlotte NC
July-31 TCellairis Amphitheatre at Lakewood, Atlanta GA
Aug-2 The Old Cypress Lot Near Met Park, Jacksonville FL
Aug-3 Tinker Field, Orlando FL
Aug-4 Midflorida Credit Union Amphitheater, Tampa FL
Aug-5 Coral Sky Amphitheatre, West Palm Beach FL