Toronto R&B-pop artist Jesse Gold has tapped into something truly magical with his new EP, If Not Now. Dripping with emotion and swagger, the six-track EP rides the line between nostalgic R&B and dreamy modern pop in a way that is both timeless and fresh.
Carried by warm acoustic guitar and a simplistic beat, “Go Mode” is the perfect opener for the EP, which will make you long for warm summer afternoons spent outside. The songs that follow simply build off of these melodic tones, too. “All Over Again”, for instance is carried by playful vocal runs and groovy bass, while newest single, “Go Go Gadget” featuring Marc E. Bassy is a poppy high point on the EP that’ll have you singing along by the time the second chorus kicks in.
Incredibly easy to listen to, If Not Now might be over before you know it, but that doesn’t meant that it’s not a hell of a ride along the way. Songs like heartfelt “Slow Dance In The Morning” and the anthemic “Happy Lonely Boy” find Jesse wearing his heart on his sleeve in a way that’ll make you feel immediately connected with him. While only six stunning songs in length, If Not Now easily marks the beginning of a new chapter for Jesse Gold, and I for one can’t wait to see what comes next.