Swedish songstress Frida Sundemo is gearing up to release her highly anticipated international debut album Flashbacks & Futures, due on October 6th through leading Scandinavian record label Cosmos Music.
Ahead of the release, Frida will be visiting the States during New York Fashion Week and is confirmed to play the Kia360 Event on September 13 – a female driven event that is showcasing the Livari line – a collaboration between Alysia Reiner (award winning actress from Orange is the New Black, and Better Things, and an environmental and feminist activist and producer), Claudine DeSola (celebrity stylist and founder of Caravan Stylist Studio) and Tabitha St. Bernard-Jacobs (designer of Tabii Just and Women’s March organizer), LIVARI is a luxury fashion line that was created with the sole purpose of empowering women. It is zero waste, women-led, women-designed and made ethically in New York.
Earlier this month, Frida released her new single, “Gold,” which can be heard now below.
From the opening Pet Shop Boyish title track right through to the teary, fearful album closer ‘Astronaut’, Flashbacks & Futures is where Hans Zimmer meets Robyn. The record inspired by space, traversing a vast universe from minimal synth-pop isolation to heavenly orchestral vistas, filled with colour and beauty. Frida explains this inspiration, “First of all, I love the way I feel when my mind is set on space. It’s like I enter this place beyond time where you’re free to create whatever you like. I feel that I’m allowed to think and create much bigger than I usually do.”
She continues, “Second, I’m struck by the beauty of it. You’d never need a filter to make a photo of outer space to pop. I’m also in love with all kind of sci-fi movies taking place in space. Everything from 2001: A Space Odyssey to The Martian or Interstellar.” Elsewhere on the record the pulsating undulations of the anthemic hit-in-the-making ‘Stay Young’ and the arresting sparseness of tracks such as ‘Circles’ and ‘To The End And Back’, further develop the sound that Frida and producer Joel Humlén have been making their own over the past few years.
Frida Sundemo has created a debut of otherworldly beauty and one that is set to meet the expectations for one of the most highly anticipated albums to be coming out of Scandinavia this year.