Don Broco have announced that their highly anticipated new album, Technology is coming in early 2018, and to celebrate have released the music video for their newest single, “Stay Ignorant.” The latest track from the record is available now as an instant download with pre-orders of the album on iTunes.
“Stay Ignorant” is another huge rock anthem from the quartet with danceable riffs and singalong choruses. The video captures moments from the band’s surprise sets at the U.K.’s massive Reading & Leeds Festivals this summer, where The Pit tent was packed with fans who figured out that the advertised billing of “The Prettyboys” was in fact Don Broco.
Frontman Rob Damiani explains that the lyrics to the song were inspired by English poet Lord Byron’s quote, “Sorrow is knowledge: they who know the most must mourn the deepest o’er the fatal truth, the Tree of Knowledge is not that of Life.”
Technology is Don Broco’s third album and follows the release of 2015’s Top 10 album Automatic, which propelled the band into mainstream consciousness and allowed them to forge a unique path. After headlining Brixton Academy and playing arenas throughout the U.K. and Europe with both Bring Me The Horizon and 5 Seconds Of Summer, Don Broco signed a brand-new, worldwide deal with U.S. indie label SharpTone Records. This led to the release of the 2016 single “Everybody,” the first-released track from Technology, and a sold-out headline tour of the U.K. where they played consecutive nights in 10 cities, performing both Automatic and their debut album Priorities in full.