Now, Now have shared their new music video for “Yours” today. Directed by Alexa San Román, frontwoman KC Dalager shares that, “the video embodies the exact emotions I was experiencing while we were writing this song. Feelings of longing, devotion, and persistence. The energy of falling in love and being in love.”
“Yours” is the second single the Minneapolis-based duo have released this year, the first being “SGL.” With the release of “Yours” and “SGL,” Now, Now continue to exhibit a growing mastery of their craft in production and songwriting as they expand upon the sonic palate displayed on their breakout album Threads, doing so with a burgeoning artistic confidence. The band toured throughout the US over the summer and fall, including stops in LA, New York, and San Francisco, and will head across the pond for their last show of 2017, playing to a sold-out crowd in London on November 10th.