Don Broco have released the music video for their brand new hard-hitting single, “Technology.” The video’s release follows the single’s premiere on BBC Radio 1 Rock Show and Don Broco’s blistering set yesterday at Lollapalooza Paris, where they were part of a star-studded bill that included Red Hot Chili Peppers, Lana Del Rey and The Weeknd, among others.
The out-of-this-world video focuses on the band through the point of view of a social media-scrolling smartphone, as Don Broco play a show during a catastrophic alien invasion, to the oblivious attention of the smartphone owner… until their own untimely demise. Watch the video now below!
Speaking about the video, frontman Rob Damiani says, “We’re all addicted to our phones, so for the video we thought it would be fun to see if an alien invasion was enough for us to put the phones down for a minute… turns out it’s not. The song is about a casual swipe through Instagram that ended up in me unfollowing a load of mates. In reality my friends are not vain, self-obsessed, PDA-loving show-offs so I’m blaming social media and the habitual nature of sharing every waking moment of your life online.”
Fans will be able to immerse themselves in the ‘Technology’ experience with the interactive release of Technology – The Video Game through donbroco.com and the IOS and Android app stores. The platform game, reminiscent of Super Mario or Megaman, will allow fans to play as Don Broco’s Rob Damiani (vocals), Matt Donnelly (drums), Simon Delaney (guitar) or Tom Doyle (bass) as they fight their way out of Alexandra Palace and into the streets of London while shooting invading aliens.
“Technology” follows the release of “Pretty,” which is hands-down one of the most disturbing and darkly funny videos you’ll see this year – click HERE to watch. The video can best be described as “Face/Off” meets the wedding scene in “The Graduate” (or imagine “Wedding Crashers” as a horror movie).
Since 2015’s Top 10 album Automatic propelled the band to mainstream consciousness, Don Broco have forged a unique path. Having headlined Brixton Academy and played arenas throughout the UK and Europe with both Bring Me The Horizon and 5 Seconds Of Summer, the band signed a brand new worldwide deal with leading indie label SharpTone Records. This led to the release of the 2016 single ‘Everybody’ and a sold-out headline tour of the UK where they played consecutive nights in ten cities, performing both Automatic and their debut album Priorities in full. In February 2017 Don Broco spread their wings beyond their European fanbase and headed over to Osaka for two arena shows with Japanese superstars ONE OK ROCK, and in April toured the United States for the first time in support of State Champs. They followed these shows by performing as the main support at Slam Dunk Festivals in the UK and the release of “Pretty,” the first single from their upcoming third album… which will also feature ‘Technology’ and ‘Everybody’.
On November 11, they’ll headline the 10,000-seat capacity Alexandra Palace in the UK.