Lume Release Music Video for “Loss Leader”


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Chicago trio, Lume have released the music video for their new single, “Loss Leader”, the third from their Equal Vision Records / Graphic Nature debut Wrung Out – available for pre-order now ahead of it’s April 20th release. 

When the band started to write Wrung Out, they initially were inspired by the weight of societal pressures, but after the consecutive deaths of three friends, due to drug abuse and suicide, the writing process became a means of memoriam, catharsis and a sounding board for unanswered questions. While previous singles centered around this string of personal tragedies the band endured around the time they began work on the record, “Loss Leader” explores societal norms in a digital age.

Dan Butler (vocals/guitar) on “Loss Leader”:

“I wrote the base riff for Loss Leader in the back of our van on an acoustic guitar during our west coast tour in early 2017. Somewhere along the way it went from being a pretty subdued song, to being one of our more huge-sounding tracks with the help of some guest slide guitar by our good friend Johnny Dang of O’Brother and some input from our producer, Mike Watts.

Lyrically the song revolves around how we process the current social/political climate. I don’t generally write about things like that, but we had several conversations over long drives in the van about how with social media and the internet in general, it’s easy to end up trapped in a feedback loop. You surround yourself only with people who share identical views, and often, people’s views are shaped by news that’s only digested from a headline or a status update, then spread around endlessly without hearing the whole story.”

Full Tour Dates:

Wrung Out Record Release Tour w/ REZN

4/20 – Kalamazoo, MI @ Rancho Unicorno

4/21 – Port Huron, MI @ Schwonksoundstead

4/22 – Hamilton, ON @ Clef

4/23 – Toronto, ON @ Baby G

4/24 – Montreal, QC @ L’Esco

4/25 – Burlington, VT @ Monkey House

4/26 – Portland, ME @ Geno’s Rock Club

4/27 – Boston, MA @ Democracy Center

4/28 – Providence, RI @ Glo Dome

4/29 – Philadelphia, PA @ Kung Fu Necktie

4/30 – Richmond, VA @ The Tomb

5/01 – Charlotte, NC @ Odd Room

5/02 – Atlanta, GA @ 529

5/03 – Nashville, TN @ That ’70s House

5/04 – Louisville, KY @ Spinelli’s

5/05 – Chicago, IL @ Burlington Bar

7/12 – Madison, WI @ The Frequency w/ Bent Knee and Gatherers

7/13 – Lansing, MI @ Mac’s Bar w/ Bent Knee and Gatherers
 

Wrung Out Tracklist:

1. Wrung Out

2. Keep Me Under

3. Gaze

4. Loss Leader

5. Unglued

6. Shudder

7. 31st Street

8. Lean

9. Already Low

10. Unending