French cloud rap duo PNL debuted their new album Deux Frères (Two Brothers) last Friday. The album is a follow up to their diamond certified 2016 project Dans la légende (In The Legend).
Following up on their landmark sophomore album Dans La Legende, Deux Frères showcases PNL’s creative depth. It’s their fourth album spearheaded by the breakout single, “Au DD” which is said to be the first ever filmed inside of the Eiffel Tower. The self-directed video features PNL using the iconic monument as their HQ, filling the visual with grandiose aerial shots of the group from within the tower’s unmistakable structure.
“Au DD” explores PNL’s journey from selling drugs in Paris to evolving into rap superstars.The track marks a progression in PNL’s signature “cloud rap” sound; immersive, deep, subtle, and laced with melodic flows and narratives from within Paris’ subcultural underbelly.
The visual has already surpassed 39 million views on YouTube and Louis Vuitton Artistic Director Virgil Abloh has collaborated with PNL’s own QLF brand for a special capsule collection for his Off-White label, modeled by the brothers within the visual. Integrating the brand’s own iconography with PNL’s logo, the partnership marks one of many instances in which French rap’s most culturally important act have been cosigned on an international stage.