Kyd the Band has released his new single “Easy” with RCA‘s Elley Duhé plus the official music video directed by Patrick Tohill (NF, Nina Nesbitt). Written alongside Duhé in one of his very first writing sessions, the track is particularly special in its arrival almost 3 years later.
“‘Easy’ started as something for Kyd the Band but originally there weren’t any plans to pitch it. Then the demo got to NF and he loved it, and wanted part of it. At the time there wasn’t really anything going on so it made sense to let go of part of the song. The story behind ‘Easy’ is such a big part of my own story that I knew we had to write more and have it come out at some point as a KTB track.” In an interview with Spindle Magazine, he states “I hope listeners hear some of their own story and I hope they feel inspired to keep going. But I also hope it’s a reminder for them, that life is more than the things we pursue and to not lose sight of that. ‘Easy’ is the reminder I wanted to give myself (and continually give myself) to not lose myself in the game with everything I’m chasing. I feel like I’ve already had to make a lot of sacrifices in my life up to this point, and I’m still a long way from where I want to be. If the day ever comes where I feel like I’ve arrived, I wonder if Ill be able to look back and say ‘yeah, that was totally worth it.’ But there’s equally this part of me that wants to make something great of my life, and in order to do that, you can’t ever stop and you have to know it comes with costs. That’s just part of the game but I feel like this internal tug of war thing doesn’t ever stop.”
On the video, Kyd the Band tells Substream Magazine: “To understand the story of ‘Easy’ I really have to talk about my last release ‘Human’ first. That’s what this new season of videos starts with. In the video for ‘Human,’ we start the story off with two young boys who are best friends but end up having a falling out. We don’t show what caused the falling out exactly, but you know that it was serious because several years pass by before they ever see each other again. ‘Easy’ is the second video in this collection and its actually a prequel to ‘Human.’ You see the same young boy from ‘Human’ and you see him at home with his parents. You start to see some of the things that begin to form and mold who he becomes. He adds: I dont want to dive into what these videos represent in my own life, but I just want to show how powerful those marker type life experiences are in shaping who we become. And if a viewer really dives into all my videos, the Easter eggs will start to show up, and thats part of the fun of doing videos this way.”