Following his critically acclaimed debut, Analogue, recording artist ODIE has released the long-awaited music video for “North Face” today. Marking the latest from the genre-bending artist’s repertoire, the video exemplifies ODIE’s artistry, as he effortlessly fuses elements of alternative rock, hip-hop, soul, and afro-gospel/beat.
“North Face” was directed by Yumna Al-Arashi and shot in London. Watch the video now below!
Originally from Toronto and raised in the Bay Area, ODIE has cultivated his own unique sound. Gaining early support from the likes of Billboard who praised ODIE as a “21-year-old artist… altering the modern sound of hip-hop,” he has transcended his listeners to a world built from an ethereal yet natural soundscape. His ten track debut project, Analogue, released in April of 2018, and tackles the artist’s own experiences with self-doubt, hope and the process of finding and fulfilling one’s potential. Analogue is ODIE’s first and most complete selection of work which features highly buzzed singles “Little Lies,” and “Story.” To date, his releases have accumulated over 60 million streams across all platforms and have been featured heavily on the front pages of Apple Music, iTunes, Spotify and Google play, in such playlists as Mood, OVO Sound Radio, The A-List: R&B, New Music Friday, Anti Pop, Mellow Bars, Low-Key, and Alternative R&B. ODIE’s songs have also been featured on HBO’s Insecure, Netflix’s The After Party, On My Block, Dear White People, FOX’s The Resident and numerous other films and television series. Having come off his sold-out debut headlining tour with nine stops in both Europe and North America, ODIE is poised to take center stage as he continues to evolve on his path towards the world and self-discovery.