Fusing R&B, hip hop, and indie pop styles seamlessly, genre-bending creative Shoffy is back with a new single, “How Many” – out now via Independently Popular/Otherground Records. “How Many” is Shoffy’s first single since the release of his debut full-length, Lenses, which produced a Top 40 single in “Cool Again” and gathered over 74 million streams on Spotify alone. Watch the video now below.
Partnering with director Tucker Tripp, the pair created a haunting music video which features Shoffy singing to a skeleton, trippy visuals of burning roses, a couple lifelessly in the bathtub, and lyrics layered overtop. With an addictive hook and emotive sound, “How Many” illustrates the transparent reality of a couple that can’t bring themselves to split up – even when it’s for the best. Through his piercingly honest lyrics, which state, we can hear the sound of distant thunder, we’ve been here way too many times to play dumb, but maybe we’re addicted to punishment, Shoffy intertwines the honest, dark reality of red flags in a relationship with the same boundless and infectious signature sound that prompted him to leave a career in finance and helped rocket him to nationwide attention through his singles “Take My Body Higher” and “Cool Again,” which have gathered a collective 158 million global streams from his 2.4 million monthly listeners on Spotify.