Earlier this month, Vevo released the complete list for its highly-anticipated Vevo DSCVR ‘Artists to Watch’ campaign, championing emerging artists, through performance content. One of those artists is 19 year old south London born songstress, Joy Crookes, who straddles soul, trip-hop and R&B.
This week, Joy Crookes and Vevo released two new performance videos for her songs, “Darkest Hour” and “Early” featuring Jafaris. Watch the videos now below.
Half-Bengali/Half-Irish in heritage; Joy’s is a dexterous sound, which effortlessly showcases her melting pot of sonic influences. Joy balances the retro stylings of Sade with the millennial wit of Lily Allen – songs that aren’t afraid to be honest and raw, while also packing a political punch. She may be looking to the past, but smart, talented and strong, Joy Crookes is shaping the sound of the future. Having built up a loyal following since her hotly tipped 2017 Influence EP, late 2018 saw her return with new music, live shows and a uniquely ‘Joy’ shaped world of creativity to showcase. In 2019 Joy released her Reminiscence EP and Perception EP, as well as her new single “Early.”