Today, PAIX (Richie Arthur) has released the eerie music video for his debut single “Evil”. The video, starring Arthur, explores a doomed relationship that he (quite literally) can not get out of. The catchy yet sinister pop track perfectly relays the fine line in a toxic relationship between love and hate, and the video provides the visual insight into the emotional torment.
As a 23-year-old who’s lived more life than most, Richie Arthur, under the moniker PAIX, draws from his trials and tribulations to create a powerful experience for his audiences. The born-and-raised New Jersey native embarked on his musical journey at the age of seven, and what began as a hobby has now evolved into a platform of positivity and authenticity.
As a child, Arthur suffered from a severe illness that resulted in deafness in one ear; an event he won’t soon forget. From that experience stemmed an unshakable determination to create a space that helps people refocus their energies away from the insignificant and back to the important things in life. For Arthur, that means writing, producing and performing his music, “It was at that moment I realized this was the only way I could find light in such dark times and I wanted to share that light with the world.”