Critically acclaimed Dallas, TX phenomenon Lil Loaded has released a new single and music video, “Hit Em Up,” today.
Over a hard hitting beat, he spits claustrophobic rhymes before dropping the instantly chant-able hook, “I hit em up.” Shot D.I.Y. in his hometown, the accompanying video depicts Loaded and friends holed up in a dark house with light barely peeking through the blinds. Surrounded by smoke, the clip reflects the intensity of his delivery and rawness of his lyrics.
Just last Friday, he dropped “Avatar” [feat. King Von]. In addition to generating 1.6 million YouTube views on the video, he put up 124K Spotify streams. Upon release Complex named it among “Best New Music This Week.”
“Avatar” and “Hit Em Up” set the stage for his new upcoming mixtape.
With unlimited bangers in the chamber, Lil Loaded rushed to the forefront of the culture in 2019. His music video for “6locc 6a6y” went viral, earned the endorsement of YouTube star Tommy Craze, and posted up over 10 million views and counting. Meanwhile, the song itself served as the title track for his breakout mixtape 6locc 6a6y and tallied 13.5 million Spotify streams as the project gathered nearly 30 million total streams. Earning widespread acclaim, Complex praised his “hard-hitting street anthems.” Of “Gang Unit,” Lyrical Lemonade said, “Loaded eviscerates this instrumental and provides another memorable hook that is sure to be stuck in my head all day.” Elevator Magazine summed it up best, “Texas has been producing some great, rising drill artists lately and Lil Loaded is no exception.” Lil Loaded remains primed to explode in 2020.