Fueled By Ramen recording artist grandson has shared his powerful new single “Identity,” which is available today on all streaming platforms. “Identity” is the first step down a dark rabbit hole from the mind of grandson, where a boy born into a world of conformity and obedience must confront and destroy his own demons in order to destroy the system he lives in from within. The accompanying official music video, directed by Karl Jungquist, brings the audience face-to-face with the voices both inside themselves and in society, recalling iconic dual personalities in music like slim shady and blurryface, while providing commentary on blood spilled on the way to change that is all too relevant in these times. grandson is currently in the studio finishing up work on his debut album which is expected to arrive later this year. For news and more information on grandson visit, www.grandsonmusic.com.
grandson detailed “Identity” stating, “This is the first chapter in the story of how I became grandson, the personification of the demons I’ve struggled with in my own head as I found my voice, and the very real fear every idealist has that all their effort will be for nothing.”
“Identity” follows grandson’s a modern tragedy EP trilogy, and marks his first new music since the launch of the XXwhy acoustic campaign. Beginning this past February, grandson has released a series of collaborations, with each performance joined by a XXwhy podcast episode aimed at creating discourse between creatives working in music and activism. The podcast, hosted by grandson and recorded at idobi Radio, features acoustic performances of the collaborative tracks and discussions with the collaborators, activists, and more. Collaborators and guests thus far include K. Flay, Dreamers, Phem, Zero 9:36 and more.
As part of the XXwhy campaign, grandson partnered with Headcount and Gibson Guitars, focusing in on voter registration for the upcoming election. Each XXwhy track released is accompanied by “Text Voter XX to 40649” in the title. Fans who text the number will be registered to receive updates about voter registration in their area and can join the “me +3” initiative which helps voters’ friends to register as well. Upon texting the number, participants are also entered to win a signed Epiphone guitar by grandson and the featured artist for that month’s track. For further information on upcoming XXwhy releases and podcasts, visit http://www.xxresistance.org/xxwhy.
The politically focused campaign launched on the heels of grandson’s collaboration with Whethan – “All In My Head” – and his joint track with Moby Rich, “Happy Pill,” which serves as an exploration into the dangers of addiction. “Happy Pill” is joined by a Joe Cappa directed music video, which is streaming now on grandson’s official YouTube channel.