Today, Holly Humberstone has released the video for her brand new single, “Overkill” via Platoon. Tipped globally as one of 2020’s biggest breakthrough artists, the 20-year-old singer-songwriter’s new track is a poignant examination of the intensity of a relationship in your youth. For the video, Holly was dragged out by her sister at dusk and put through her paces on an unconventional 5k jog, unaware of where she was being taken but performing the song as she ran.
Holly has proven herself an undeniable talent with the release of her debut tracks, ‘Deep End’ and ‘Falling Asleep At The Wheel’, which have amassed well over 13.5 million streams to date. They immediately garnered critical acclaim from the likes of NY Times, Clash, NME, Billboard, Refinery29, BBC Radio 1, Beats 1, KCRW and Triple J, and landed Holly on the cover of Apple Music’s coveted New Music Daily playlist and Spotify’s hugely influential TGIF playlist.
“Overkill” was written with Rob Milton (Easy Life) and Benjamin Francis Leftwich. The song serves as the third single from Holly’s forthcoming EP due out this year via Platoon, which was created mostly at home in the old, run down, country house that she grew up in. “Overkill” perfectly captures the whirlwind of emotions that come with falling for someone new and solidifies Holly as one of the most important rising artists this year.
On creating the video, Holly says: “The video for ‘Overkill’ was a pretty weird experience. Lockdown meant that we couldn’t shoot a professional video, so we had to improvise a little!! My sister Eleri and I took an old VHS camera out at dusk into a forest near our home and she had me follow her through the trees, as I played along to ‘Overkill’. It was basically my version of the 5k run except I had no idea where I was going and it was impossible to see anything and not to trip!”
Taking inspiration from Phoebe Bridgers, Bon Iver, Lorde, Ben Howard and HAIM, Holly’s sound has an honesty and conversational style that fuses the warmth of the guitar music she grew up listening to, with a darker atmosphere and electronic tone. The 20-year-old Grantham native has already built a rapidly growing fanbase and amassed over 13.5 million streams with just two songs alone. She’s previously been championed by BBC Music Introducing – which resulted in a performance on their stage at Glastonbury 2019 – has been the Intro Track of the Week on the Radio 1 playlist and recently capped off an extended support tour with Lewis Capaldi throughout Europe that included a performance in front of 12,000 fans at the iconic Wembley Arena.