beabadoobee, one of the most buzzworthy and consistently streamed artists of the last year (with 650 million streams and counting), has released her brand new single “Care” from her highly-anticipated debut full-length album, Fake It Flowers, due out later this year on Dirty Hit. The video for “Care” was created and directed by long-term collaborator, bedroom while under quarantine lockdown. “Care” is an explicitly vulnerable new direction for Bea, rejecting sympathy from anyone who doesn’t take the time to get to know the real her and understand what she’s gone through in her life – complete with a cathartic, swooping chorus.
On the track and video, she said, “This song has end-of-a-90s movie vibes, like you’re driving down a highway. It is pretty much me being angry at society, or people around me who I just don’t think know me and don’t care. I don’t want you to feel fucking sorry for me. I just want you to understand what I’ve been through. I never expected to be making the first video from my album during a pandemic! I was so lucky to be locked down with the bedroom guys, it feels like it turned out as one of the most personal, real videos I’ve made. I’m so excited to share it!”