After their announcement that they have officially signed to Lava/Republic Records, Columbus, OH four-piece South of Eden have released the official music video for their new single “Dancing With Fire.”
On the music video the band said, “We wanted this to be a personality piece, and with all of us in quarantine we knew the best way to do that was to show what we have accomplished leading up to this release. John Payne, our media man, has been following us around for the last two years! The best thing to show with raw music is raw footage.”
The song’s official music video follows the band through months on the road including the band’s first label performance (look out for a cameo by LAVA’s own Jason Flom). It includes footage from South of Eden HQ in Columbus, OH and shows the band in their natural habitat.
Rip-roaring riffs abound on this incendiary and irresistible anthem. Helmed by GRAMMY® Award-winning producer Greg Wells [Adele, Twenty One Pilots, Deftones], hyper-charged guitars and thunderous percussion collide with towering falsetto as the refrain soars to the heavens and back. Emerging with a scorching sound of their own, the boys siphon grunge melody into classic rock-style virtuosity with unapologetic attitude and a whole lot of grit.
On the song the band noted: “We knew we wanted our first release to showcase our personalities, both in the music and the visual. “‘Dancing With Fire’ is just that; personality. It’s a song about conflict, and to us that conflict is being a bunch of twenty-two-year-olds attempting to make it as a rock band in unprecedented times. We’re excited to see how people interpret the song into their own lives.”