Emerging indie-rock artist Friends of Clay has dropped his debut single, “What Percent Are Monsters.” Written, produced and performed by musical polymath and one-man band, Clay Priskorn, the guitar-driven track discusses the psychological process that one experiences as they navigate loss.
In conjunction with the single release, Friends of Clay has premiered the official music video for “What Percent are Monsters.” The creative visual introduces Clay’s animated characters, also known as ‘claymation.’ The characters illustrate the stories of Clay’s lyrics and songs. Watch the debut ‘claymation’ video for “What Percent Are Monsters” below.
“My approach to music is storytelling through an audio and visual lens,” says Priskorn. “I’ve always been searching for ways to express my music visually outside of the standard “band playing in front of a camera” aesthetic. The claymation style came to me in a moment of inspiration, so I built my artistic skills and ran with it. I love building my claymation worlds because the characters are essentially ambiguous. They may have no race, religion, even gender at times. This gives me the ability to focus on a message that everyone can relate to.”
“What Percent are Monsters” welcomes you into Clay’s genre-bending, mixed media world. Self-produced, performed and directed, the project is an introspective journey through every creative facet of the artist. The result is an indisputable signature that is evident both sonically and visually throughout the project.
