Audio Up Media has gathered an all-star line up of the music industry’s hottest and most relevant artists for a first of its kind, genre busting horror/musical podcast. HALLOWEEN IN HELL is set to be a four-part epic holiday podcast featuring multi-platinum Interscope Records recording artist, actor and pop culture icon Machine Gun Kelly (Colson Baker), acclaimed musician and performance artist Dana Dentata, multi-platinum 10K Projects recording artist and fashion icon iann dior, and recent 2020 XXL Freshman class recipient and multi-platinum RECORDS/Columbia Records’ recording artist 24kGoldn (at time of press 24kGoldn and dior hold the #26 slot on Billboard Hot 100).
Conceived and produced by Jared Gutstadt, CEO of Audio Up, and Machine Gun Kelly, the podcast is a new take and homage to music horror hits like “The Rocky Horror Picture Show” meets the dark comedy of “The Nightmare Before Christmas.” Officially set to premiere October 10th via all podcast platforms, the series will be accompanied by a four-part making-of documentary to be released as bonus content.
Written by Jimmy Jellinek (the Webby nominated writer of the smash hit podcast, “Bear and a Banjo”) and created by Gutstadt (who has penned songs with and produced music for the likes of Bob Dylan, Lil Wayne, DJ Khaled, Timbaland and countless others), the horror/comedy/musical podcast is set during Halloween, where 24kGoldn and metal mistress Dana Dentata find themselves trapped on a soundstage reminiscent of Hell, with a sadistic host who has lured them into a competition. It is there they must impress a jury of the damned (R.Kelly & Phil Spector) and rescue themselves from the clutches of evil. With each of the main cast playing fictional versions of themselves, these acclaimed musical cross-genre performers beckon listeners to follow them on a journey to hell and back. An original soundtrack from the series will feature new music from 24kGoldn, Dana Dentata, iann dior, and Machine Gun Kelly. Further release details are forthcoming.
Audio Up CEO Jared Gutstadt explains, “Halloween, much like other major holidays, deserves its own entertainment tent pole. While a lot of people focus on Christmas, Valentine’s Day and New Year’s Eve, we really believe that Halloween is an undersurface time of year for folks to enjoy original content. I was always a fan of ‘The Rocky Horror Picture Show’ and ‘Nightmare Before Christmas,’ and we believe we’re creating an evergreen franchise that will allow us to unlock new stories every year with original music, possibly ending up in the realm of live or visual content. Machine Gun Kelly was an extremely logical and obvious partner for us. His brand pairs well with the season.”
HALLOWEEN IN HELL was written by Jimmy Jellinek and created by Jared Gutstadt. Special music for the four-part holiday extravaganza was created by 24kGoldn, iann dior, Dana Dentata, and Machine Gun Kelly. The podcast is executive produced by Gutstadt for Audio Up Media. Machine Gun Kelly is repped by Steve Astephen at The Familie; 24kGoldn is repped by WME and Electric Feel; iann dior is repped by UTA and Electric Feel; and Dana Dentata is a recent signing to iconic hard rock
The official soundtrack of HALLOWEEN IN HELL will be released by Audio Up Records and is produced/co-written by Gutstadt, with musical contributions from Machine Gun Kelly, 24kGoldn, iann dior, and Dana Dentata.