Vevo has released Inhaler‘s DSCVR performances of “It Won’t Always Be Like This” and “When It Breaks.” Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include Billie Eilish, AB6IX and Alfie Templeman. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform.
Inhaler consists of Elijah Hewson, Robert Keating, Ryan McMahon and Josh Jenkinson. The four high school friends bonded over a low of similar music, including The Stone Roses, Joy Division, The Strokes, Depeche Mode, Interpol, Kings Of Leon, The Cure and more. Since the release of their debut single, “It Won’t Always Be Like This,” Inhaler have amassed a die-hard fanbase, racking up over 25 million streams.
As for their new single, “When It Breaks,” the band explained, “The lyrics and the music communicate the anxiousness of how we were all feeling and still are now a couple months later. It’s our interpretation of this strange and imperfect world we’ve come to live in. Things are gonna change and we are gonna be there when they do.”
“It Won’t Always Be Like This” and “When It Breaks” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.