Coca-Cola and Katy Perry announced the launch of a new music project, seeing the two very different pop icons joining forces to refresh the world.
Katy and Coca-Cola have come together to re-imagine “Resilient” – a song from the global superstar’s new album, Smile. Partnering with critically acclaimed DJ/producer Tiësto and introducing the vocal stylings of rising star Aitana, the remix is an uplifting, inclusive anthem for our times.
The track launched last Friday, 13th November, with a first play on BBC Radio 1 ‘Best New Pop’. The accompanying visual – “Resilient” feat. Aitana (Tiësto Remix) – Open To Better Film – premiered today. It was directed by Chloe Wallace and reflects the positivity and optimism of the Coca-Cola ‘Open’ platform.
Katy Perry explained: “To me, this campaign is about growing through challenges. I think the song ‘Resilient’ ties so well into that because being resilient is getting back up after you fall, growing from failure, and getting through that challenge. I loved the unity perspective Aitana brought to the song, and how it evolves the message into the importance of being resilient as a group. It’s not always just about personal growth, we need to grow together too!”
Walter Susini, Europe Head of Marketing, explained: “For more than 136 years, Coca-Cola has used its voice to help unite people across the world. In response to the current crisis, we launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. As we move towards the end of 2020, we are collaborating with Katy Perry to spread a message of hope and positivity, especially for the next generation. Lock-down has meant that young people have missed out on life-defining moments – from proms and graduations to just being with their friends face-to-face. This song is dedicated to them.”
Tiësto noted: “Whether through my music or my live performances, creating feel good and uplifting moments is my passion! I am thrilled to have the opportunity to join forces with Katy Perry and Aitana for this project with Coca-Cola – our mission is to inspire much needed optimism and happiness in our world, particularly during this time!”
Aitana explained: “Getting to work with Katy Perry on one of her singles feels like I am dreaming! With the incredible Tiësto involved as well, and Coca Cola’s important vision for this partnership, I hope this new version of ‘Resilient’ provides a moment of upliftment and happiness for people that are facing any challenge, big or small.”