Madison Beer has released her latest single “BOYSHIT,” via Epic Records. With the release comes Madison’s Vevo LIFT campaign, which features a performance of the single, along with “Selfish,” her fastest ever US certified gold record, and a short film on the artist titled “Becoming.” “BOYSHIT” is taken from Madison’s forthcoming debut album, Life Support, out February 26th 2021.
Watch Madison’s Vevo LIFT Performances HERE
“”BOYSHIT’ is a back-to-my-roots moment on the album; I really wanted to channel the same kind of confidence I carried myself with on songs like ‘Home With You’ and ‘Dead.’ The word ‘boyshit’ is obviously a play on words and a bit tongue in cheek…We had a lot of fun in the studio with this one and didn’t take ourselves too seriously. The line, ‘I don’t speak boyshit’ really just means I don’t have time for petty arguments and childishness, I don’t have time for BS. If you’re not going to change, I’m moving on.”
“Writing songs is like therapy for me,” says Madison. “That’s why this album is called Life Support. It helped me get rid of the darkness and see the light. My inspirations sonically are really diverse. I guess I’m not an easy artist to pigeonhole, and a lot of these songs are like nothing I’ve ever attempted before. All of me is laid bare on this album; it’s been a really fulfilling experience to create something that feels so true to myself. I’m grateful to my fans who have stuck by me since the beginning. Life Support has been a long time coming, and I’m just so excited for them to see what I’ve been working on.”
Vevo has tapped Madison for their coveted LIFT campaign, out now. The 3-part series features a performance of “BOYSHIT” out now well as a performance of “Selfish,” and a short film titled “Becoming” that are both forthcoming. The campaign takes viewers further into the mind of the artist with striking visuals and gripping storytelling, and further cements Madison as an artist to watch for 2021. Vevo LIFT alumni include Billie Eilish, Halsey, Jorja Smith, and SZA.
Madison has attracted the endorsement of Billboard, V Magazine, Paper and Rolling Stone who hailed her as a “rising pop star.” Prior to signing with Epic Records late last year, she achieved unprecedented success as an independent artist with her partner First Access Entertainment. Her debut EP As She Pleases boasts nearly 1 billion streams and made her the first independent female solo artist to break into the Top 20 radio charts.