Rising singer/songwriter Jenny March has released her 90s inspired official music video for “All In,” the second single off of her forthcoming 2021 EP. Written about meeting someone and the instantaneous connection that forms between you, “All In” was written about a ride or die love and the power that comes with it, making you feel like you can conquer any obstacle because you have each other.
“My single ‘All In’ was inspired by the first time I met my boyfriend and the adventures we would go on and things that he did that caught my attention,” Jenny shared with Flaunt. “We had this instant connection that I knew I couldn’t look past. When creating the video for the track, I pulled inspiration from videos of the late 90s and early 2000s, which I have always been obsessed with since growing up. You see fish eye lens shots, low angles, pops of colors, and of course, 90s “Robot” back up dancers.”
The track follows lead single, “November Nights,” which was inspired by a past relationship. The moody track touches upon how you can love someone so deeply, even knowing you probably shouldn’t be with this person, and yet you are still somehow addicted to making it work, longing for their love and validation.
Earning notoriety for a consistent string of certified bops, Jenny March creates pop music that’s as intimate as it is intoxicating while proudly upending and undoing expectations all-around. Her songs embody pure pop bliss and authenticity with hashtaggable lyrics that make you feel like you’re talking to your best friend or reading someone else’s DMs. Simply put, the Ohio-born, Los Angeles-based songstress is a self-proclaimed “open book” and writes lyrics like she’s texting. In addition to her Instagram live show “Wednesday Sessions” where she chats and performs with a different artist weekly, Jenny is now also a social ambassador for Rihanna’s SAVAGExFENTY line, fusing her love of music and fashion.
The forthcoming collection follows Jenny March’s 2019 power ballad “Rebound” about honoring her self-respect over the love of a man and refusing to be the rebound of a crush. Since bursting onto the scene with her debut single “California Daze” in 2018, March continued to “do her” with releases like “FUWY” about getting lost in the moment with the person you want the most and the sun-soaked “Talk To Me” about indulging in a good time. March has also been featured on collaborations like Fluencee’s “Boomerang,” Dutch DJ CMC$’s “Love Parade,” KXA’s “Bottle It Up” that along with her solo music have yielded millions of streams.
A true performer, Jenny caught the entertainment bug early in her childhood and attended New York’s prestigious Stagedoor Manor acting camp five years in a row. Although her true passion is music, Jenny later landed acting roles with Marisa Tomei and Minnie Driver in the horror film Laboratory Conditions as well as starring in the short The Stanford Letter and a 12- minute Secret Deodorant anti-bullying spot entitled Meanamorphosis.