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    Home»News»YDE Shares Video for “BlindLife”
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    YDE Shares Video for “BlindLife”

    By Dom VigilDecember 17, 2020
    YDE Blindife Video

    Heading into the holidays, breakout star ​YDE​ has unveiled the official music video for her sophomore single, “​BlindLife​.” Harkening back to the classic music videos of the 1980s, YDE goes on a nonsensical adventure through a quirky, surrealist dreamscape, turning a BLIND​ eye to the chaos and turbulence of the world around her. Directed by Lucas Chemotti with creative direction from Darian Darling, the video is intentionally unrealistic and non-linear, featuring a playful blend of digital vs. analog video and mixed media collage techniques. Watch the video now below.

    Released earlier this month, “BlindLife” was co-written with YDE’s frequent collaborators, esteemed songwriter Justin Tranter and Grammy-award winning duo Mattman & Robin, and is inspired by the chaos and turmoil of 2020. Self-described by YDE as her ​“end of the world anthem,”​ the song instantly caught the attention of both ​Refinery29​ and ​Billboard​, who called it ​“Timely, and a total groove.”

    Earlier this fall, YDE also released her striking debut single “Stopped Buying Diamonds,” a bold and sarcastic apology on behalf of Gen Z, which instantly cemented her as the new generation’s modern rockstar. The track received acclaim from the likes of ​Teen Vogue​ and ​PAPER​, who stated, “​ YDE is a voice for her generation.”​ 2020 marks only the beginning for YDE, with much more to come in the new year.

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