Nashville singer/songwriter Sam Williams has unveiled the music video for his latest single, “Can’t Fool Your Own Blood.” Directed by Running Bear Films’ Stephen Kinigopoulos and Alexa King (Kacey Musgraves, Little Big Town, Chrissy Metz), and shot in Henry County, TN on Williams’ family’s farm, the video captures the intricacies of a complicated familial relationship and the pain that ensues from lying to someone you love.
Originally released in January, “Can’t Fool Your Own Blood” was co-written by Sam, Mary Gauthier and Jaimee Harris and produced by Tommy Cecil. Driven by soulful guitars, the track allows Sam’s vocals to shine through as he delivers powerfully honest lyrics with a mixture of pain, strength, and hope. The song quickly garnered attention from the likes of American Songwriter, Billboard and NPR.
iBack in December, Sam shared, “SHUTEYE,” about the sorrow and guilt that keeps you up at night. “SHUTEYE” was preceded by “The World: Alone,” a song he wrote in honor of his late sister Katie Williams’ 28th birthday. Though the song was written over a year ago, “The World: Alone” took on a new meaning for Williams in the wake of Katie’s passing as he reflected on the fragility of life.
The grandson of country pioneer Hank Williams and the son of outlaw legend Hank Jr., Sam Williams is the latest in a long line of American originals, but he’s not here for the sake of tradition. He sings with his own singular voice and he writes in his own singular style, fusing gut-wrenching honesty and plainspoken poetics with raw vulnerability and deep empathy. Suffering such a sudden loss this year has been profoundly devastating for Williams, but the journey of grief and self-discovery he has found himself on has led to a deeper understanding of his purpose in life and inspired him to honor his legacy with truth and integrity.