With nearly 50 million streams thus far and recent acclaim from PAPER Magazine, FLAUNT and many more, genre-defying singer, songwriter and producer Rence kicked off 2021 with his new single, “Endless”. Now, he has shared the accompanying music video for the track.
Locking into a head-nodding groove, finger-snaps and guitar brush up against airy synths on the track. Rence’s laidback flow gives way to an instantly chantable chorus as he once again seamlessly integrates pop, alternative, and a little bit of hip-hop into a bold bop of his own.
Regarding “Endless,” he commented, “This song tries to grapple with big questions about my place within the world and the universe. It attempts to come to grips with how fame and success affect someone, and how one changes over time, especially as each day begins to feel like the last. Though I started this song long ago, it was brought to conclusion during these last few months, which I have felt the most ‘endless’ period of my life so far. Months passed by both quickly and incredibly slowly, and that duality only raised more questions. Inevitably, however, the answers to these questions don’t come – the questions themselves are endless. But we keep on, determined to stick.”