Singer, songwriter, guitarist, and viral creator Payton Moormeier has released his alternative new single “Nevermind” about the frustrations of love. In addition to the release, AWAL has today announced a global deal with payton. The AWAL Recordings deal offers payton a full range of services, including global marketing, campaign coordination, A&R and global distribution.
Inspired by real life events, “Nevermind” is the next single from payton’s collection where the singer has taken a challenging situation or event he’s experienced and allowed it to transcend through his music. Creating songs that allows listeners to feel different emotions is what payton loves the most about being an artist and with each release, he offers his truth and inner-most thoughts through the best way he knows how: music. Understanding firsthand the challenges many young creatives face as independent artists, payton recently launched his “Artist in You” scholarship which will reward a $2,500 prize to an artist in need. PRESS HERE for more information.
“‘Nevermind’ is honestly one of my favorite tracks that I’ve made,” shared payton. “I made it about feeling stuck in a relationship & not being able to let go. The song has amazing energy and I’m very excited to get it out.”
Payton has released a string of buzz worthy singles since his debut last year including the recent release of “Don’t Go” about wanting a flame to stay so he can be his best self. He recently released his high octane single and music video for single “Hard To Breathe” and in the stunning visual, Payton can be seen strapped to a hospital bed seeking aid for the loss of a lover. The single is the follow up to second single “Habits.” Inspired by a past flame, on “Habits,” a hummable riff cuts through hand claps, keys, and a skittering bounce as he delivers a hypnotic hook, “I can’t seem to fall asleep, cuz thoughts of you and me always seem to haunt my dreams, it was better you and me.” Payton’s debut single, “Love Letter,” was inspired after a relationship ended abruptly leaving him with no closure. He was inspired to express the feelings she left him with on the track and tells his story through airy guitar, hip-hop beat craft, and lyrical vulnerability, turning up with a signature style of his own.
The Georgia-born and North Carolina-raised singer has been steadily building his fanbase over the past few years through his music and content and has attracted over 13 million fans on TikTok, 732 million “likes,” and billions of views and impressions. With more music on the way, payton has become a disruptive force in pop and alternative music.