renforshort has released her Vevo DSCVR performances of “virtual reality” and “time machine.” Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include Billie Eilish, AB6IX and Alfie Templeman. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform.
If you ask renforshort what kind of music she makes, her response may surprise you. “Tastefully weird,” she’ll say. And yet, no descriptor would be better suited to characterize the enigmatic rising pop star’s personal brand of deeply reflective, yet undeniably relatable, left-of-center alt-pop.
Hailing from Toronto, the prodigious 17-year-old singer-songwriter was destined for pop stardom long before she signed with Geffen Records and racked up more than 5 million plays on streaming platforms (with only two songs out at the time, by the way). Though she was always interested in singing, it was during one serendipitous open mic night in 2016 when 14-year-old renforshort realized she was truly meant to make music. In early 2019, just two years after her open mic revelation, renforshort released her debut single “waves,” an atmospheric, wistful ode to burgeoning romance. A few months later, she was catapulted into the upper echelons of digital fame when her second single, “mind games,” went viral thanks to its edgy tone, catchy hook and Tim Burton inspired music video. 2021 saw the release of both “time machine” and “virtual reality.”
renforshort’s Vevo DSCVR performances of “time machine” and “virtual reality” are now streaming. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.