chasing luma (Luke MacDonald) has released his debut single, “bittersweet“. Listen to the track now below.
A multi-hyphenate project defined by introspection, chasing luma explores some of life’s most challenging albeit fulfilling themes via beat-driven alternative pop.
Of the song, he said, “‘bittersweet’ was the song that made me decide to make the chasing luma project. For a long while I was really lost and not sure what sounded like ‘me.’ So I tried to forget everything I knew about making music and start from nothing – I was making at least one song a day and so much of it was… not great. In 2019 I made the first version of ‘bittersweet’ and something clicked for me, it was a really special moment – I felt so many new ideas come at me at once! Without being too revealing, ‘bittersweet’ is about being at a crossroads in the world, and struggling to find your truth. It’s about asking yourself if it’s worth it to abandon everything you know, or to stay in your comfort zone; knowing you want more out of life, but not knowing quite how to get it yet – being aware that you’ll probably be happier if you follow your heart and ambition, but being a bit timid of the cost of that.”
Tucked away in a small town off the East Coast of Canada, Luke MacDonald cut his musical teeth at only 8-years-old when he picked up a guitar and discovered the virtue of songwriting. Throughout the ebb and flow of his career, Luke primarily produced dance and electronic music. Although successful in his efforts, the Gold-certified producer felt a disconnect between his life and his life’s art. Following a lengthy bout of writer’s block, Luke MacDonald looked inward to rediscover and redefine his musical path. Returning to a fundamental place of childlike passion, Luke renewed his vows to songwriting while keeping the limitless wonders of dance music in his peripheral; thus leading to his magnum opus – chasing luma.
Balancing the energy of modern electronic music with the wistful nostalgia of contemporary indie music, chasing luma evokes emotion in equal parts through both story-telling and sonic excellence. At once deeply personal and universal to boot, chasing luma makes sincere music that prompts us to seek our own truth. A long-awaited debut, chasing luma’s aptly-titled single “bittersweet” is defined by the power of substantial songwriting complemented by textured soundscapes and blossoming alt-pop melodies. As meaningful as it is accessible to the common ear, “bittersweet” is the genesis of what is expected to be an impactful, consistent, and transformative career for chasing luma.