Folly Group have shared the video for “I Raise You (The Price of Your Head)“, their new single taken from upcoming second EP, Human and Kind out March 25th. Folly Group are the very first band to sign to Technicolour, the always-reliable Ninja Tune imprint famed for launching the likes of Elkka, Sofia Kourtesis, Octo Octa, and more.
The deeply claustrophobic and yet savagely funny “I Raise You (The Price of Your Head)” video was directed by the acclaimed Bailey Tom Bailey who said, “The video is an absurdly literal interpretation of the lyrics, which conjured an image of an underground gambling ring, betting on fights between heads. The band’s commitment to their performance as well as the hard work of the cast and crew brought this odd idea to reality.”
Folly Group added, “Bailey Tom Bailey’s video is the first we’ve done with a team outside our friends, and it was one of the most surreal and hilarious days of the project. To feature in our own absurd body horror was not an experience we thought we’d have when the band started, and we’re beyond grateful to have had it, despite the inevitable recoil of those close to us.”
Speaking about “I Raise You (The Price Of Your Head)” and the forthcoming EP, Folly Group said, “Where Awake and Hungry doubled as a diary of the band’s formative months and encapsulation of our live show, Human and Kind is a projection of our ambition, and our desire to push ourselves through what we might previously have perceived as the ceiling of possibility for four players. The release is at once introspective and extroverted: it attempts to be a dynamic interrogation of grief and growth.” The band added: “I Raise You (The Price of Your Head)’ is a pandemic-era role-reversal between politician and young person that poses the question: you were happy to gamble with my life, what if I were to gamble with yours?”