Burlington, VT rapper, singer, and artist North Ave Jax has released his new single entitled “Play Dumb”. The track catapults North Ave Jax’s flagrant style of unapologetic and catchy lyricism as the he laments on the hook “Smartest thing I ever did, was play dumb.” Atop of the single’s resonant production, “Play Dumb” connects both the thrilling and hypnotic flare of North Ave Jax as he reunites with director and friend Kelly Butts-Spirito to represent rapper’s home state of Vermont in single’s music video.
“Play Dumb” presents an alternative flow to today’s current trends and resounds a powerful message of relating to one another’s significant struggles and rigid paths in life. Be on the lookout for more music to release later this year. He’s about to put Burlington on the map like never before.