While previous single “Soak” debuted a darker, heavier direction for the pop-punk quartet, “Ring” arrived as its brighter, pop-laden sibling, still embracing electronic elements while delivering nostalgic sounds of 2000s pop and a soaring, hook-driven chorus.
Waxflower frontman Tristan Higginson reveals that the new single “is a self-affirmation. A reminder to myself that it’s worth fighting odds, industry and enemies to keep my creative passion alive.”
“I think there is a lot to unpack with ‘Ring’. Maybe more to the song than at face value,” shares guitarist + co-director Nick Hargans. “For this video I wanted to really let the song have its own platform and speak for itself, so when making the video and the concept we spent more time playing on the lyrics and putting Tristan inside some of the scenarios that are in the lyrics.”
Adds co-director Giles Higginson, “With the ‘Ring’ video we wanted to represent the song in a very literal way by using different scenes to pair with the lyrics. We tried to keep things pretty tongue in cheek to go along with the playful undertones that ride below the serious notes of the song.”
Previous single “Soak” followed on from the band’s heart-on-sleeve debut EP We Might Be Alright (2021). The track caught the attention of both domestic and international media, receiving support from the likes of Wall of Sound, Hysteria, Rock Sound, CLASH, Punktastic, DSCVRD, and more, alongside an addition to triple j Unearthed rotation. “Soak” was also hailed as triple j Unearthed’s “Track of the Day” on release, and landed Waxflower’s first ever BBC Radio 1 spin on Daniel P Carter’s Rock Show alongside airplay on triple j’s Short.Fast.Loud program.
Plenty of playlist support followed suit, with Spotify adding the track to Rock Out, The Punk List, and major playlist Pop Punk’s Not Dead, alongside the platform’s viral alternative playlist the locker_ where it still remains. “Soak” has also dominated Amazon Music’s alternative playlists, with additions to Punk Scene, Fresh Rock, and Breakthrough Alternative.