Doechii has released the video for “Persuasive” her first release with Top Dawg Entertainment. Directed by Omar Jones, the video is a dizzying merge of personalities, genre-bending and fashion-fluid.
“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team! I envision my fans playing this video on their at home projectors during a kick back. The video is so full of life it can fill a space… like paintings.”