Gold-certified Los Angeles singer and songwriter Em Beihold has revealed her new single, “Too Precious” today. The song, which tiptoes between finger-snaps, jazzy piano and a thumping beat, is accompanied by a music video – watch it now below.
About the song, Em commented, “I wrote “Too Precious” after someone I knew literally called me “too precious” because I wasn’t into the whole partying/drinking/drugs scene like most people my age. I grew up getting excluded a lot because I didn’t do the “cool kid” things, so I wanted to write an anthem for people who felt like me!”
“Too Precious” follows Em’s breakout smash “Numb Little Gold”, which just received a gold certification from the RIAA. It has impressively racked up over 250 global streams and nearly 8 million YouTube views on the music video. It also continues to rise at radio, climbing the Top 10 at Top 40 and and Hot AC with no signs of stopping or slowing down. What’s more, Em just concluded her first North American tour with Anson Seabra and recently played for a crowd of 8,000 when she opened for AJR.