Australian producer What So Not has teamed up with Oliver Tree and Killer Mike (Run The Jewels) for his new single, “Mr. Regular“. The new song is accompanied by the long-awaited confirmation of What So Not’s sophomore album Anomaly, set for release on September 16 on Counter / Sweat It Out. Fans can pre-order the album now HERE.
“Mr. Regular” brings together a trio of extremely sophisticated artists, showcasing What So Not’s knack for crafting iconic riffs and sound design. Influenced by Dead Prez and Gorillaz for the effortlessly smooth outing, “Mr. Regular” welds pristine production with heaving beats, lush melodics and unforgettable vocal outings across the board.
What So Not is more than ready to share this scorching track with the world at long last, as he explains, “It’s one of the biggest songs I’ve ever been part of, tied up in red tape for too long. I know how much the fans and community want this one”. What So Not’s own history working with Oliver Tree in his career’s infancy, previous work with Killer Mike and a shared understanding of personal and career hurdles ultimately shaped what “Mr. Regular” would become, as What So Not elaborates, “I showed Mike the demo after working on a bootleg/remix for his project Run The Jewels. “Mr. Regular” is about the difficulty that we face through our childhood and career progression as clueless superior figures try to control and shape our path”.
Inspired by traveling the world and exploring sounds globally just prior to the COVID-19 pandemic while consuming everything from the likes of Lil Peep to Jammer and Dutch electronic trio Noisia, Anomaly is set to be a cohesive journey of far-off adventures, self-discovery and scintillating electronic wizardry. Amongst the enticing tunes, the album is also aligned with What So Not’s dedication to important non-music issues, with What So Not recently announced as a finalist for the Environmental Music Prize.
Ultimately, immersive adventures overseas not only helped What So Not flex his creative muscles before heading back home to craft his newly-announced full length-album; they also helped shape his ongoing dedication to raising awareness for issues close to his heart, as he concludes, “Spending time in so many different countries, communities and cultures was such a reality check. We are so fractured and preconditioned to falsities. We have to care about our community and environment, and do what we can in our own circles to collectively protect and benefit everything outside of it. I spent a year travelling the world and exploring sounds. COVID then had me back home, honing in and refining my sonic comprehension. Anomaly is a journey that ruptures reality in order to realise the potential of our own existence. It’ll also feature some of the greatest friends and sound experimenters that I’ve come across in my life”.