Independent pop singer-songwriter VINCINT has partnered with Cann, a queer-founded, leading cannabis-infused beverage company for their 2022 Pride campaign in collaboration with Weedmaps (Nasdaq: MAPS), a premier destination for cannabis consumers to discover and learn about cannabis and cannabis products. The campaign celebrates the LGBTQ+ community with the launch of its first-ever original song and music video by VINCINT, “Taste So Good (The Cann Song),” featuring Hayley Kiyoko and MNEK.
“Taste So Good (The Cann Song)” is a rallying cry and anthem for a movement focused on radical inclusivity. Listen to it now below.
The song and video feature an all-star diverse cast, including VINCINT, Kiyoko, Gus Kenworthy, Sarah Michelle Gellar, and LGBTQ+ ally (and co-founder of cannabis consumption lounge Fanton Flower) Patricia Arquette, as well as top drag performers from season 14 of Rupaul’s Drag Race: Kornbread, Kerri Colby, Jorgeous, and crowned winner, Willow Pill.