Los Angeles-based alternative singer/songwriter IV4 has released the music video for her latest single, “Ieatboyz”. The track is taken from her critically acclaimed debut mixtape, Get Rich & Cry Trying. Watch the video now below.
Her vocals lay on a bed of soft piano and glitchy beat-craft. On the track, IV4’s delicate verses bleed emotion before giving way to a hard-hitting hook, “I don’t know what you want from me.” She personally directed the accompanying visual herself. It intercuts moments of her private life, getting ready to go out, in the tattoo artist’s chair, in the back of a luxury car, and even on the beach during a vacation. At the same time, gritty filters punctuate the momentum of the clip with authenticity.