Brooklyn-based synth-pop artist, Loren Berí releases his glimmering new single, “Genesis 2.0” today. The deeply personal track allows Berí to process his father’s death, understanding the grief is never quite finished.
Loren Berí’s debut EP of the same name, a five-track collection written and recorded by Berí, is due out July 20, 2022 and available for pre-order now HERE.
“By creating this song, I was letting go of trying to process his death, and accepting that on a deep level I’ll never be able to fully do that. That grieving at this level of someone close to you, maybe especially from when you’re young, doesn’t completely end,” shares Berí.
“Finishing the song’s absurd verses and bridge allowed me to cut through the choruses’ grief that lives beneath the whole song. By creating a larger-than-life caricature of my family I could show myself the want to be living this whimsical, magical and beautiful life but with the knowledge that it’s make-believe atop a grief that doesn’t go away,” explains Berí. Part of this grieving process is conveyed cleverly through the song’s structure. “The verses and bridge are the caricature and the life without the grief, in three dimensions and technicolor. The chorus is the reality.”
The track builds slowly over a synthy melody as the musician moves forward in the pursuit of healing–both the young child he once was, and the man he is today. In collaboration with O Mer, Berí dives into the thought behind their the sonic process, “O Mer had this idea for creating the sort of Ziggy driving 70’s rock vibe to the bridge and added this sort of Mick Ronson inspired guitar and drums there, but filtered it back into the surreal synth-pop that I think let me explore feelings in a way that rock couldn’t on its own.”
Much like the track’s structure, the creative production choices similarly match the track’s messaging. “The 70’s glam rock vibe O Mer put to the bridge is an extension of the caricature and make-believe I hid from grief with, but this glowing glam rock cuts out at my words ‘I mistook reverb for God / Where was Reverb the day Dad died / We lost him at the free throw line / scoreboards set him free’––it’s like the moment of waking up from inside the glimmering delusion that protects me from grieving. The injured child inside myself realizing he’s living in a dream until he accepts his father is gone forever.”