“Never Be” is centered around the times when a crush starts to eat away at a person’s imagination. Jade’s saccharine vocals drift into a world fashioned inside of fantasy, as she wrestles with the anguish of not being compatible with the one holding her heart captive. Despite the devastating undertones of the track’s theme, Tsu Nami flips the script with a deceptively ebullient production that rides a wave of lush atmospherics, tender keys, throbbing 808s, and fluttering synths that washes away the pain from a love that could never be.
“‘Never Be’ romanticizes the idea of a relationship that can never happen,” says Jade Alice. “We dreamt up this concept about a person who created a boyfriend on SIMS and was unable to be with him in reality. We had so much fun filtering that idea into the lyrics and writing about something so dysfunctional, distorted, and delusional. While the lyrics have a sense of melancholy to them, the production is so playful and futuristic. It takes the human condition and puts it through a colourful, pixelated lens. The song really feels like animation for the ears.”