jamesjamesjames has released the glitchy, y2k inspired video for his single, “It’s Not You, It’s Me“. The video pays homage to the era that jamesjamesjames loves, filmed with a 00’s camcorder and all. It perfectly captures his swanky swagger looks around an industrial Brisbane, the video was styled produced and directed by creatives, Lucian Clifford and Kevin Cheung.
Of the video, he commented, “that blue jacket was like licherally the most expensive thing ive ever worn.”
Having become a Billboard ‘Dance Artist To Watch’ this year, jamesjamesjames has been smouldered in success ever since. His debut Boiler Room performance turned heads with muddled mash up of 00s classics and techno, whilst his EP single, My Purple Ipod Nano received big love from BBC Radio 1 heads, Danny Howard, Sarah Story and Pete Tong, before it was remixed by heavyweights salute and Oden & Fatzo.
With his US show debut approaching at San Francisco’s Portola festival this September alongside the likes of Flume, Kaytranada, Jamie XX and Charlie XCX, the world is on tenterhooks waiting for more dates to be announced by the self-proclaimed party princess.