Brazilian global pop superstar Anitta has released her sexy new single, “Lobby” with Missy Elliott today. The song is accompanied by a music video directed by Arrad, which made its broadcast premiere this morning on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards. The track heralds the arrival of the Deluxe Edition of her critically acclaimed new album and Warner Records debut, Versions Of Me, on August 25th.
The track finds the legendary Missy Elliott pulling up with a classic verse highlighted by quotable double entendre and her inimitable flow. Anitta drummed up excitement with an early Instagram post of her and Missy Elliott where she admitted, “I honesty can’t believe what’s happening right now.”
Making headlines, Anitta garnered her career-first nomination for the MTV VMAs in the category of “Best Latin” for “Envolver.” She emerged as “the first Brazilian to be nominated for a solo project in the history of the VMAs.” Beyond the nod, she will make her “Envolver” broadcast performance premiere at the August 28th ceremony.
Anitta has exceeded one benchmark after another during this historic year. She not only emerged as “the first female Brazilian solo act to perform at Coachella,” but she also earned a Guinness World Record as “the first Latin solo artist to reach #1 on the Spotify Daily Global 100” with “Envolver.” The latter also remains “the highest-charting single on the Billboard Hot 100 by a Brazilian soloist this century.”