The Academic have returned with “Don’t Take It Personally“, their first single of 2022. The track is accompanied by a one-take live video, shot during a recent UK festival performance. Watch the video now below.
“Don’t Take It Personally” is the sound of a band that intrinsically know their way around a melody. Friends for as long as they can collectively form memories as boys at school, there’s that classic gang mentality about this four-piece honed by years of live shows from the halls and backroom pubs of Ireland to the wide-open fields of the festival circuit (via support slots for the likes of the Rolling Stones, Noel Gallagher, and The Strokes). Musically, the track doesn’t require too much description; a bold guitar tune that best evokes the sound of primetime 2000s NY guitar bands, harnessed by vocalist Craig Fitzgerald’s acute observations on the fragility of man and how that feeds a desperate desire to be seen as anything but fragile. It packs a punch and demands your attention.