Rising alt-rock singer Nick Bonin has released his vulnerable new single, “Sad” today via Masked Records/Warner Records. The soaring emo pop-rock track finds Nick giving a voice to painful truths in a way that anyone can relate to or at the very least, sing along with. Listen to it now below.
Direct and hard-hitting, “Sad” is an attention-grabber from the first verse. “Man, I get it why they do it, it ain’t hard to fall the victim,” Bonin sings with palpable urgency. The North Carolina newcomer then expresses his frustration with the human condition as the soundscape accelerates with punctuating drums, crashing guitars, and an empowering chorus: “We are sad, sad, sad, sad, sad.”
Bonin then flexes his fast-paced flow as a rapper, ripping through the reasons for his despair — the people who weren’t there for him, the weight of life’s burdens, and his search for purpose. Ultimately, “Sad” serves as the latest example of the artist’s penchant for using his pain to help others feel less alone. In many ways, it picks up where July’s “In My Head” left off, by chronicling the thoughts running through his mind.
With “Sad,” Bonin confidently gives a voice to the disaffected and lays the groundwork for a blockbuster second half of 2022. After all, he plans to drop two more songs before the year is out.