LA rapper $ATORI ZOOM has returned with his new single, “HA!,” produced by NORTMIRAGE. The new track finds $Z combining club and house beats, aggressive lyrics, bass-boosted 2010s-esque soundcloud tracks, and phonk to create some of the catchiest, wildest rap out there. Listen to the track now below.
“‘I intentionally made ‘HA!’ as a way to appeal to both general audiences as well as my diehard supporters,” explains $Z. “This record dives deeper into the phonk genre beyond what I accomplished on ATTICA!. With phonk becoming more global/mainstream by the day, I felt it was necessary to not only stay relevant in its origins, but to help revolutionize it. There was a non-stop rush of inspiration that was palpable not only in the room, but my lyrics as well.”
“I’m not afraid to experiment and go against the grain when it comes to each new track,” he continues, describing how he continues to stretch himself creatively. “I’ve shifted my energy toward creation and personal evolution as an artist and as a person. I used to rely on numbers, competition, and validation. Now I purely rely on what the next chapter in my story is and how it changes from the previous.”