Somali-Canadian singer-songwriter and artist IDMAN has returned with “Hate“, their first new music of 2023 via Arista Records. The powerful track touches on the heartbreak and emotional turmoil endured throughout a relationship alongside an intimate and captivating visual, directed by Khufu Najee (Kehlani, Audrey Nuna, Smino, ROLE MODEL, Tempest). The video beautifully showcases IDMAN’s heartfelt and graceful vocals as she contemplates her emotions and accepts her vulnerability, finally letting go of the relationship and love she embraced with all its flaws. Watch it now below.
“‘Hate’ is the most honest song I’ve ever written. After a breakup and seven months of no contact with an ex, ‘Hate’ highlights feelings I contemplated as I came to terms with the ending of my last relationship. This song is a part of the story we began to tell with ‘Good Life’ – I almost ran away from telling it until my collaborators gave me the courage to continue,” states IDMAN.
Speaking on the making of the music video, IDMAN shares, “The music video utilizes mirrors to symbolize looking myself in the eye and holding myself accountable and using this song and this process as a means of self-critique and self-reflection as I deal with all the lingering emotions in the aftermath of my first real heartbreak.”
“Hate” follows last year’s “Look At What I’m Doing To You” and “Good Life,” a continued thematic exploration of the evolution of heartbreak and redemption. The new single offers a glimpse into the upcoming project, an artistic statement that portrays and brings to light the rollercoaster of emotions IDMAN underwent as it intertwines her infectious pop spirit and distinctive storytelling, opinions, and beliefs that have set her apart from her peers.
A genuine creative in every sense of the word, IDMAN invites listeners in and encourages them to reflect, discover, and be empowered to live their authentic lives. The emerging talent continues to make waves as they bare their soul with expert storytelling, pensive lyricism, and cinematic visuals, proving she’s an artist to watch. Continuing to carve their lane with intention and vision, IDMAN foregoes genre, gender, and borders, refusing to be confined.