Korean alt-rock visionary LØREN has announced his signing to 88rising with the announcement of his debut EP, Put Up a Fight, out March 24th. Ahead of the EP, LØREN will perform his first ever shows in the United States at SXSW and Head in the Clouds New York. On March 15, he will join Balming Tiger at the Tiger Den showcase, SXSW’s first all-Asian music festival – RSVP HERE. Pre-save the EP now HERE.
Put Up a Fight comes highly anticipated after the release of 3 buzzy singles in 2021 which earned a combined total of over 14M views in less than a year. LØREN became known for writing several songs for global phenomenon BLACKPINK and starring in one of their music videos, gaining him popularity in the Kpop scene.
Put Up a Fight is a pop-punk-meets-indie-rock inspired project complemented by LØREN’s grungy Korean and English vocals. The EP shows LØREN more vulnerable than ever, flexing his songwriting muscles to tackle subjects including mental illness and isolation.
LØREN explains, “I’ve been looking forward to Put Up a Fight’s release for a while now, and I’m thrilled to join forces with 88rising through the process. I’m a huge fan of their work, and I’m very happy to take part in their vision. It feels surreal to have SXSW, album release, and HITC New York ahead of me. To say I’m excited would be an understatement—I absolutely cannot wait for what’s to come.”