Donna Missal has released her empowering new single, “Flicker” independently today via ADA Worldwide. Following a difficult year after being released from her label, she has emerged from the smoking embers stronger and more determined than ever, and flicker is a direct reflection of her determination as an artist. Marking the beginning of a new journey for Donna Missal, “Flicker” is accompanied by a music video that serves as aa visual representation of her journey, challenging herself both mentally and physically. Watch it now below.
Donna said of the song, “I wrote Flicker with my friends after I got dropped from my record deal, so it’s got this fierce energy about it. It’s my way of coming out of that experience swinging, fighting for myself.”
Produced by Ceci Gomez and Veronika Jane Wyman of DAGR (Rebecca Black, Portugal. The Man, King Princess) and Billboard (Dua Lipa, Ariana Grande, Robyn), and co-written with DAGR and Em Walcott (Alicia Keys, Tayla Parx, Tove Styrke), “Flicker” is a sparkling dance-pop track with an alternative edge. The pulsating, futuristic electronic production drives the song and provides a swirling sonic landscape for Donna’s beautifully complex vocals and empowering lyrics to shine through. It’s almost as if you can feel her healing.
With no prior dance experience, Donna spent weeks working with a choreographer and strength training to get her body into shape and ready to perform for the “Flicker” video. Along the way Donna documented the process and has been candidly sharing the deeply personal experience with her fans through social media.
Reflecting on creating the music video, Donna mused, “I made the music video to put myself through something physically painful and transforming, to push my own limits in my art to reflect where I was at in my life. I trained for a couple of months before we shot and it was something so challenging for me to sink into, to keep me off social media and connecting with my body in this new way, reaching my own breaking points and getting past them, failing hard and still getting up the next day and trying again until I had it down. The experience itself became this representation of endurance and fortitude that I made this whole new album about, so I’m just really excited to be sharing it, especially after being as private as I’ve been during the process.”