Alison Goldfrapp is back with her new single, “NeverStop“, taken from her upcoming debut solo album, The Love Invention, out May 12th via Skint Records/BMG Music. The buoyant track is a tantalizing menagerie of staccato synths and a driving four-to-the-floor rhythm, driven by dynamic vocals and accompanied by a kaleidoscopic video directed in collaboration with Mat Maitland (Big Active). Listen to it now below.
About the track, Alison said, “‘NeverStop’ is about always feeling the wonder. Committing to connect with each other, nature and our surroundings while trying to navigate through the contradictions and complexities of life.”
The Love Invention, which was executively produced and co-written by Alison, marks her reawakening as a dancefloor priestess, in an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA. It features collaborations with the likes of production mastermind Richard X (Pet Shop Boys, M.I.A.), James Greenwood (Daniel Avery, Kelly Lee Owens) and Toby Scott (The Gossip, Annie).
Alison’s dedicated approach to pop innovation has firmly situated her as the rare leftfield artist who has been embraced by the pop mainstream without diluting one iota of her individuality. Goldfrapp scaled the charts, with multi-platinum album sales, unforgettable Glastonbury performances, multiple Grammy nominations and an Ivor Novello for “Strict Machine.” The momentum towards her journey into solo music was solidified back in 2021, when she collaborated with Röyksopp on two tracks for their seventh album “Profound Mysteries”, culminating in the brightly shimmering track “Impossible.”