Rising neo-pop/R&B artist, GROOVY is back with his intoxicating Jersey Club single, “BADGURL” today. Tapping into the energy that put 2000’s R&B on the map, the new track channels love, lust and desire as GROOVY empowers all ladies to set themselves free and embrace their wild side. Carried by smooth vocals and velvety, hypnotic songwriting, the track is also accompanied by a music video, directed by Chris Andrade. Watch it now below.
The cult-inspired visual follows a beautiful girl who yearns for sexual empowerment and freedom. She stumbles across a magazine ad calling for all badgurls and decides to call the number listed. Soon after, she finds herself at an eerie warehouse surrounded by a group of alluring women dressed in black cloaks. GROOVY makes his entrance as the charismatic leader figure, and the two share a drink from a chalice, symbolizing the indoctrination of the newest badgurl.
“BADGURL” follows the Union native’s latest release “jersey luv,” which was praised by media tastemakers around the world including BET, Mixtape Madness and more. The track also landed placements on top editorial playlists, including Spotify’s Fresh Finds, Fresh Finds Hip-Hop and Apple Music’s The New New York. Keep an eye out for GROOVY as he continues to shine with his eclectic blend of neo-pop, R&B, and house while solidifying himself as one to watch in 2023.